How can I increase profitability with existing assets?
Challenge
A leading sports entertainment company identified a potential opportunity to extend its assets and brand into the interactive channel, but wrestled with the implication this move would have on current product design, delivery and user experience. Executives were torn between the potential upside of substantial organic growth and the potential disaster of cannibalizing existing distribution lines and jeopardizing hard-won brand equities.
Solution
A detailed strategy for extending the network’s content assets to new distribution channels and new customer segments.
- A detailed audience needs assessment and thorough brand audit.
- A strategic plan based on these findings for developing and launching a new business division
- A financial model outlining new revenue streams and blueprint for monetizing content assets
Results
The company successfully launched the new business and became the preeminent provider of online sports content, commentary and analysis. Incremental sales rocketed to more than $1b within 5 years and paved the way for eventual acquisition by one of the world’s largest media conglomerates.
