How can I align my entire organization around the right strategy?
Challenge
A global information services company was preparing to de-merge from its parent and trade under its own name. The story to investors depended in part on shifting perceptions from reliable vendor to trusted strategic partner among corporate executives at multi-national clients. Having purchased 60+ businesses around the world in five years, the company struggled to align and motivate its entire organization around a unified strategic direction, and to synthesize an offering to clients greater than the sum of its parts.
Solution
A research-based positioning strategy for clients, investors and analysts
- Depth research with executives across the company and key national and international clients, followed by a projectable global field study of both B2B and B2C customers.
- A value proposition aimed at re-aligning perceptions among the most valuable customers
- A master brand portfolio and architecture organizing 80 business brands and 1,000+ products worldwide.
- Strategic guidelines informing all aspect of rebranding, including logo development, graphics guidelines, investor and customer communications.
- A deployment plan to align and motivate the entire global organization around the strategy.
Results
Company opened strongly on the London Stock Exchange in 2006 and today is part of the FTSE 100 Index.
